Year of Release: 1968
It's rare, but every so often a single falters which in all other respects seems absolutely like a sure-fire hit. Not only is it a sleek, classy beast, filled with all the production trends of the time, it also has straightforward hooks and melodies even the Mums and Dads can nod along to, and a chorus which is so damn persuasive as to remain in your cranium for the next year after one solitary listen. I'm a realistic man, people, and I understand that much of what I upload to L&TTB wouldn't usually get within a sniff of the Top 75, much less the top ten. Sometimes, however, I have to wonder what went wrong.
"My World" is a superb single, make no mistake about that, which came hot on the heels of Cupids Inspiration's other (inferior) hit "Yesterday Has Gone". Like its predecessor, "My World" utilises lead singer Terry Rice-Milton's voice to its full potential, but this time backs it with an orchestra so blasting it could quite easily peel wallpaper away. This single is so ridiculously unsubtle that its a neon-coloured delight, a screaming statement of intent which couldn't have failed to get the average listener's attention - the only close comparison I can draw is to ask you to imagine the arrangements at the end of Suede's "Still Life" given double the amount of power. All this would mean nothing if the tune itself weren't a triumph too, and of course it is - the natural, care-free verses leading effortlessly into the wind-tunnel of the chorus.
Whatever, the orchestral bombast of the disc must have rankled with the public, or perhaps nobody played it on the radio - it only climbed as high as number 33 in the charts, and that was Cupids Inspiration's career (more or less) over and done with. Occasionally, though, I have to wonder if some enterprising advertising executive will use this on a television commercial and hoist it up into the charts again - both I and a number of other Internet speculators have often wondered if this is a sleeping giant of a disc.
(This entry was originally uploaded in November 2009, and there's not much new to add here - except to say that I stand by all the above. What a brilliant single this is).